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- 作者： Kara Chan (著)
- 學科分類： 應用科學類
- 書籍分類： 廣告‧行銷 ; 管理學院
- 出版社： City University of Hong Kong Press
- 出版地：香港
- 出版日期：2017
- 語文：英文
- ISBN/識別號：9789629372835
Social Issues of Advertising
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書籍內容
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- 目錄
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List of Illustrations - Foreword
- Preface
- List of Contributors
- 1. An Overview of the Indicators of Advertising Performance◎Fanny Fong Yee Chan
- 2. The Hong Kong Advertising Scene◎Lennon Tsang and Jason Wong
- 3. Meanings of Creativity among Advertising Practitioners◎Hei Ting Wong
- 4. Branded Contents: Public Attitudes and Regulation◎Fanny Fong Yee Chan
- 5. Controversial and Offensive Advertising◎Kara Chan and Dickson Yeung
- 6. Advertising Regulations in Hong Kong◎Annisa Lee
- 7. Personal Loan Advertisements in Hong Kong: A Semiotic Study◎Kara Chan， Hong Cheng， Melannie Zhan and Dickson Yeung
- 8. Gender Portrayal in Advertising◎Kara Chan and Yolanda Cheng
- 9. Responses to Gendered Advertisements◎Yu Leung Ng and Kara Chan
- 10. Children and Advertising◎Kara Chan and Anqi Huang
- 11. Advertising Medical Services◎Kara Chan， Lennon Tsang and Vivienne Leung
- 12. Advancing Social Causes through Video Games◎Vincie Pui Yuen Lee
- 13. Political Advertising and Public Service Advertisements◎William Dezheng Feng
