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書封 广告管理
Rated by 0readers

广告管理

Author
：
王悦彤 (著)
Publisher
：
社会科学文献出版社
Published
：
2018
Format
：
PDF ; EPUB
Category
：
Business & Management & Finance ; Social Sciences ; Academic Books
Subject
：
Applied Sciences
ISBN
：
9787520133654
Read Aloud
：
Due to copyright restrictions, this book does not support read aloud
广告法 广告管理 广告主 虚假广告 广告业 广告

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本書從歷史、法規、行業素養、產業運營等方面多角度闡述中國現代廣告管理研究的必要性。書中歸納了現代廣告的兩套管理制度：一是以法律法規、行政條文、行業規範等為基礎的外部法令性制度；二是基於大眾對是非的共同判斷標準的內部道德性制度。本書對這兩套制度進行了綜合性的剖析和研究，著力探討在建設和諧社會、實現偉大民族夢想的今天，我們該如何去構建一套廣告行業的生態管理體系。
  • Place of Publication ： 中國大陸
  • Language ： 簡體中文
  • DOI ： 10.978.7520/133654
广告管理

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