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書封 創業管理理論與實務：非知不可的幸福創業方程式
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創業管理理論與實務：非知不可的幸福創業方程式

Author
：
李宗儒 (著)
Publisher
：
全華圖書股份有限公司
Published
：
2017/06/01
Format
：
PDF
Category
：
Academic Books ; Business & Management & Finance
Subject
：
Applied Sciences
ISBN
：
9789864634040
Read Aloud
：
Due to copyright restrictions, this book does not support read aloud
創業 管理理論 企業管理

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本書有別於坊間其他創業書籍，將作者多年於創業領域之研究精華，歸納出17項創業關鍵因素，並據研究結果建構出推行順序，依不同創業模式可安排不同學習順序。

本書不僅呈現學術理論於創業上的應用，也援引眾多個案於書中，並收錄台灣近10位企業主或高階經理人之現身說法影片（請於官網下載），帶領讀者進行個案討論，讓本書是一本「靈活」、「實用」的創業書籍。
本書理論實務並重，可靈活自訂學習進程，並藉實際訪談影片使讀者更能理解企業個案。適宜做為學術實務界通用的創業寶典。
  • Place of Publication ： 臺灣
  • Language ： 繁體中文
創業管理理論與實務：非知不可的幸福創業方程式

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