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書封 中外影视广告创意：元素、原则与方法
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中外影视广告创意：元素、原则与方法

Author
：
陈海英 (著)
Publisher
：
社会科学文献出版社
Published
：
2019
Format
：
EPUB
Category
：
Business & Management & Finance ; Academic Books
Subject
：
Applied Sciences
ISBN
：
9787520142465
Read Aloud
：
Due to copyright restrictions, this book does not support read aloud
广告 创意 广告创意 影视广告 品牌 创意广告

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广告不仅是单纯的信息传播，更是一门雅俗共赏的现代视听艺术，广告文化也能带来妙趣和创意之美。本书以“创意是什么”开篇，引出广告创意、影视广告创意、数字化时代的影视广告创意等概念，分析了影视广告中画面元素、镜头、蒙太奇，以及构图、光线、色彩、音乐、情节等元素的创意技巧，探讨了广告创意中的“三大法宝”叙事元素，总结了各种行之有效的创意方法及思维路径，并结合中外影视广告创意中存在的问题，提出了有针对性的建议。
  • Place of Publication ： 中國大陸
  • Language ： 簡體中文
  • DOI ： 10.978.75201/42465
中外影视广告创意：元素、原则与方法

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