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Home Business & Management & Finance Book
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書封 行銷學
Rated by 0readers

行銷學

Author
：
耿慶瑞 (著) ; 陳銘慧 (著) ; 蔡瑤昇 (著) ; 江啟先 (著) ; 廖森貴 等 (著)
Publisher
：
全華圖書股份有限公司
Published
：
2018/05/01
Format
：
PDF
Category
：
Academic Books ; Business & Management & Finance
Subject
：
Applied Sciences
ISBN
：
9789864638321
Read Aloud
：
Due to copyright restrictions, this book does not support read aloud
行銷學

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本書運用基本的邏輯架構來描述顧客關係管理的目標與相關元件，繼而說明達成目標的各項發展流程，且運用圖表與案例使讀者能更快深入瞭解。＜BR＞每章均有與該章主題相關之實務個案，以供討論，是一本相當適合大專院校進行行銷學、顧客關係管理等課程之教科書，亦可當作商管相關課程之參考書籍。
  • Place of Publication ： 臺灣
  • Language ： 繁體中文
行銷學

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