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書封 直播运营实务
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直播运营实务

Published
2023/01/01
Format
PDF
Subject
ISBN
9787568937825
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Due to copyright restrictions, this book does not support read aloud

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本书对接直播电商行业发展的新知识、新技术、新工艺、新方法,打破以知识体系为线索的传统编写模式,融入创新创业教育、互联网+工具,以及理想信念、团队精神等课程思政元素,强化学生职业素养养成和专业技术积累,引导学生树立正确的人生观、价值观,落实立德树人。 本书以电商直播运营为主线,依据课程标准,分为 5 个工作领域:直播运营认知、直播运营调研、直播运营策划、直播运营实施和直播运营复盘。 强调各环节对直播运营操作能力的训练。 本书体系设计合理、层次简洁,体现了任务驱动、工学一体的思想,通过“工作领域→工作任务”的呈现形式,设置情境,安排任务,切入典型案例分析,针对关键知识与技能点设置练习与训练,加深理解与掌握,使读者对直播运营有全面的认识与学习。
  • Place of Publication 中國大陸
  • Language 簡體中文

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