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書封 故宮百話:百年博物館的政治力與品牌力從何而生?
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故宮百話:百年博物館的政治力與品牌力從何而生?

Published
2025/09/05
Format
PDF
Category
Subject
ISBN
9786267430460
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理解故宮就是理解文化,理解兩岸關係,理解臺灣政治

◤ 1925年故宮於紫禁城誕生
◤ 1949年文物運抵臺灣
◤ 1965年臺北故宮博物院落成
從中國北京到南京、四川,最後到了臺灣,在臺灣落地生根的故宮,曾有全球五大博物館之一的美譽,作為文物守護者、臺灣近代史的見證、超強文化IP,它如何在當代與民眾對話?什麼原因造成故宮品牌的弱化?它的展覽如何開創新局?

✦紀念故宮一百周年力作,《故宮九十話》全新增訂版
✦百篇文物故事、時事議題及人物訪談梳理事件始末、闡釋不同觀點,引發更多辯證與思考!
日本資深媒體人、作家野島剛(Nojima Tsuyoshi)關注兩岸三地華人圈政治、外交及文化等議題,多年來蒐集豐富史料、累積大量訪談紀錄,持續地書寫故宮,本書以《故宮九十話》為基礎,並收錄他近年新觀察與見解,包含故宮的未來發展、觀光行銷策略、十二獸首事件、陳水扁的故宮改革,以及2016年後歷任故宮院長訪談等,全書共分為五個篇章,具體呈現故宮在地的歷史過程,犀利剖析故宮如何在兩岸角力與兩黨政治形態下發展,並在新時代找到下一階段的角色與定位。

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