Download android app/Download iOS app Download android app/Download iOS app
Off 開啟 App
Move to Main Content
18.97.9.168

選擇館別

How to search the collections of specific libraries?

By default, the search covers the collections of all libraries. However, you can customize your settings to search only within specific libraries.
  1. Click(All Libraries) button.
  2. Enter keywords to find a specific library, or select by type or location. Check the boxes for the libraries you wish to search(you may select up to 20).
  3. Your selected libraries will appear under "Selected Libraries." Click the buttonat the bottom to Apply Filters.
  4. Once the filters are active,(All Libraries) will change to( Selected).

Note 1 ： Your filter settings will remain active until manually cleared or your browser cache is deleted.

Note 2 ： Due to copyright restrictions, certain titles are only available for search and access through libraries that have purchased the collection; they are no longer searchable via the Airiti Main Portal.

Search Instructions
Adv. Search
Home Literature & Fiction Book
:::
書封 咖啡很忙：角逐万亿市场的品牌大战
Rated by 0readers

咖啡很忙：角逐万亿市场的品牌大战

Author
：
关键 (著) ; 朱丹蓬 (著)
Publisher
：
南开大学出版社有限公司
Published
：
2025/06/30
Format
：
PDF
Category
：
Academic Books ; Literature & Fiction
Subject
：
Social Sciences
ISBN
：
9787310067084
Read Aloud
：
Due to copyright restrictions, this book does not support read aloud

Available in below library(ies)

Search
Select library type or loaction
Select library type ：
Select the region of your institution ：

Recommendations for acquisition

You can recommend your favorite eBooks to your library, they will consider reader suggestions for acquisition.

Reader information
Library ：
* Name ：
* Identity ：
Department ：
* E-mail ：
※ We will send a copy to the email address you provided.
Phone number ：
※ The phone number format should be area code + phone number (e.g., 0229235151), and the mobile number format should be 0900111111.
* Enter the verification code ：
Refresh
本书共五章，第一章介绍自改革开放以来海外品牌进入中国市场，以及本土品牌最初崛起的进程和演变；第二章介绍始于瑞幸、兴于库迪的价格大战，解读价格战的背景、现状和发展趋势以及对未来的影响；第三章介绍现磨咖啡的渠道大战，以及对于下沉市场的争夺，辩证地指出规模与价值在市场竞争中的关系；第四章从产品创新、营销策略方面介绍各大品牌的市场策略和重大事件，尤其是各大品牌在跨界联名方面的举措；第五章介绍和分析跨界品牌进入咖啡市场的背景、现状，着重强调品牌价值在市场竞争中的核心作用。
  • Place of Publication ： 中國大陸
  • Language ： 簡體中文
咖啡很忙：角逐万亿市场的品牌大战

Ratings and Reviews

Help
Hello, how can we assist you?
User Guide
Instructions FAQ
Download eXross edu

Phone：0800-000-747

Office Hours：Mon.-Fri. AM 09：00~PM 6：00 (GMT+8)

Contact Us
loading